Marketing should buy you customers, not activity.

There is no single correct figure, and any agency that quotes one before asking about your margins is guessing. What matters is what one customer is worth to you, how many you can actually service, and how long your sales cycle takes. We work backwards from that, start at a level where results are measurable, and increase spend only where the numbers justify it.

It is worth it when the business can convert the attention it buys. If your offer is clear, your website works and somebody follows up on enquiries quickly, marketing multiplies what already works. If those are missing, marketing mostly buys expensive proof that they are missing, which is why we look at the whole path before recommending spend.

SEO earns visibility in search over time and compounds as authority builds. Digital marketing is broader and includes paid advertising, social campaigns, email and content, and much of it can be switched on quickly. The practical difference is that paid attention stops the day you stop paying, while search visibility keeps working. Most SMEs need a version of both, sequenced sensibly.

Paid campaigns produce data within days and useful signal within a few weeks, though early spend is largely learning. Organic content and search work usually take several months to build momentum. We tell you which timeline applies to your plan before you commit, and we do not disguise a long game as a quick win.

Yes, where paid advertising fits the plan, including account structure, audiences, ad copy, landing page alignment and conversion tracking. Advertising accounts are set up in your business name so the data and history remain yours if you ever change providers.

No. Anybody guaranteeing a fixed number of leads or a fixed return is either ignoring how auctions and markets work or planning to renegotiate later. What we commit to is a clear plan, honest tracking, and telling you plainly when something is not working instead of hiding it in a report.

In almost every case, yes. Paid traffic has to land somewhere that converts, and sending clicks to a slow or unclear page wastes budget quickly. If your site cannot carry the traffic, fixing that first is cheaper than paying to discover the problem.

In plain language, tied to enquiries and cost per enquiry rather than impressions alone. You get to see what was spent, what came back, what we changed and what we recommend next. Analytics and advertising accounts stay in your name so you can verify everything independently.

Then we say so honestly and prioritise. A small budget spread across four channels achieves nothing measurable. It is usually better to fix the conversion path, claim and optimise local visibility, and run one focused campaign than to look busy across every platform.

Yes, where it is in scope: ad creative, landing page copy, social content and email. Consistency matters more than volume, so we would rather produce fewer assets that carry the brand properly than flood every channel.

No. Work is quoted against a written scope, and ongoing management runs month to month unless you specifically want a longer commitment. Advertising accounts and data are in your name, so leaving does not mean starting from zero.